The Organic Advantage: Master SEO and natural traffic generation for your ecommerce business to achieve reliable, sustainable growth by Hayman Martin

Author:Hayman, Martin [Hayman, Martin]
Language: eng
Format: epub
Publisher: Rethink Press
Published: 2019-08-15T16:00:00+00:00

Is it ranking for anything (use tools like SEMrush and Ahrefs)?

Could I improve the content and/or expand on it (use Google Search Console to see what terms the page is showing for and consider expanding the content based on these)?

Does this content conflict with another page? Should I merge them?

Should I just cut the waste and remove it?

And if content is performing, don’t stop there. Ask yourself whether you can expand on and/or improve it further. Could you utilise internal linking to help pages further? Those are the kind of things you should be considering.

Deciding how much content to produce often comes down to budget. Sometimes more is better but good content comes at a cost. Plan whatever strategy best suits your business and budget, but don’t just create it and leave it. Promote, analyse, improve and cut the waste when it makes sense.

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